The Power of Good Taste

Consumer packaged goods (CPG) is a competitive world where design reigns supreme. But design isn’t just about making something beautiful, it’s about making something sell. From the shelf to the online scroll, your packaging and website serve as two of the most powerful storytelling tools your brand has. The right design partner can help translate values, flavor, and mission into a visual language that resonates with your audience and move product.

For small and medium-sized brands, investing in a good design isn’t optional. It’s a strategic decision that can set you apart from a saturated market. Thoughtful packaging captures attention in crowded aisles, while a cohesive digital design drives conversions, strengthens community, and builds trust with retailers and consumers.

We’ve rounded up some of the best packaging and website design studios working in the CPG space today. These creative teams don’t just make things look good, they build brands that connect with buyers. Whether you're preparing for launch, a rebrand, or a retail expansion, these agencies will inspire what’s possible when design meets strategy.

Designers to Watch

What sets the best designers apart in the CPG world is not only their creativity, but their ability to balance artistry with design. They understand consumer behavior, retail psychology, and emerging trends, translating all of it into packaging and digital design that is both relevant and evergreen.

Just as important is their collaboration style. The best studios know how to listen to a founder’s vision or a retailer’s feedback and use that insight to evolve a brand’s identity with purpose. Here are some of the studios that are defining what “good design” means for food and beverage brands today.

Gold Spark Design

Gold Spark Design is known for vibrant, personality-rich packaging that radiates shelf appeal without losing sophistication. The team specializes in both startups and growth-stage food and beverage brands looking to define their visual DNA.

With a signature style that leans into dynamic typography and bold color palettes, Gold Spark Design creates packaging that balances fun and function, giving brands something that is approachable and still built for scale. Their team is expert in both packaging compliance and working with printing companies, making them an ideal partner for products with complex packaging specifications.

Here’s more about the company’s work:

Companies they work with: Startups and established brands
Services offered: Packaging, branding, digitized product mockups, shopify websites, printed websites, printed collateral, Amazon graphics
Portfolio: https://goldsparkdesign.com/packaging/

Gold Spark’s packaging for Fremont Beans is a masterclass in controlled storytelling. The color palette evokes authenticity that helps the product stand apart in the usually subdued dried-bean aisle. The typography plays to being true-to-brand with almost ancient-inspired letterforms that pair with clean, easy-to-read support text that ensure product details are easy to spot.

This product is a great example of honoring brand voice and tone, standing out from the competition, and still creating visuals that are approachable and easy to understand. The visual storytelling doesn’t interfere with product visibility and is a thoughtful blend of brand narrative and functional clarity.

This trio of Mary Jane’s Delta-8 Infused Lemonade cans shows Gold spark's ability to pivot tone completely, moving from earthy and authentic to vibrant and high-energy. While leveraging the gradient color palette to express flavor at first glance, the cans still read as a unified system with the same core structure, just with distinct characteristics.

Again, typography speaks loudly here, blending retro curves and graphics with futuristic flair. The pairing of elegant script and blocky text is approachable to a wider audience, edgy enough to appeal to the alternative beverage market while still staying friendly to other shoppers. This design merges the vital regulatory awareness with a bold creative risk, culminating in great CPG packaging.

Evyo Studio

Evyo Studio’s strength lies in cohesion. They craft visual systems that carry effortlessly from packaging to digital assets, ensuring every brand touchpoint feels unified. With a focus on minimalist, elevated designs and a strong sense of story, Evyo’s work showcases bold colors and clean typography.

What makes Evyo different is their packaging-first approach. This allows them to ensure your product performs on the shelf and online, creating a design ecosystem that stretches across assets and platforms.

Here’s more about the company’s work:

Companies they work with: brands of all sizes looking to build cohesive, strategic systems that scale
Services offered: brand design, packaging design, brand support (Amazon A+ content, storefront graphics, social media design systems)
Portfolio: https://evyo.studio/projects

This Glow Bear project highlights Evyo’s approach, keeping the product playful with bold colors and fun typography, while still keeping a premium experience with intentional flavor cue visuals. By allowing each flavor to be expressed through a specific color palette, the brand keeps a specific design through-line while still creating a sense of elevated nostalgia.

Tuyyo Foods wanted a more holistic approach to design, focusing on social media content, website graphics, and video assets. Rather than a superficial approach of trying to tie the individual pieces together, Evyo led the design with the goal of improving brand recognition and consumer education, keeping assets visually stimulating while serving a bigger purpose.

Evyo also took note of this cross-culture brand, ensuring that all aspects of design made sense regardless of the country the shopper was from. This kept the brand super approachable and still very true to their roots of being a modern Hispanic beverage brand.

Buttermilk Creative

Buttermilk Creative approaches design with a little humor and a lot of heart. With deep experience in the grocery and specialty food space, they know how to make brands feel both credible and memorable. A playful yet polished view of design creates packaging that connects emotionally with consumers.

The studio also boasts knowledge of the technical requirements for packaging that the FDA recommends, giving them an edge in the packaging design space. Their approach of working hand-in-hand with clients lets the creativity flow in a way that totally aligns with a brand’s vision.

Here’s more about the company’s work:

Companies they work with: CPG brands of all sizes that need help telling their stories through visual media
Services offered: branding, packaging design, production, website design and development
Portfolio: https://buttermilkcreative.com/work

Oats in Coats had the difficult task of appealing to both kids and parents, meaning that the fun was just as important as the facts. The brand already had a group of loyal fans, so Buttermilk needed to refresh the brand while still keeping the essence that brought the fans in. With that in mind, Buttermilk Creative dove, taking inspiration from existing brand artwork that paired nicely with updated fonts and layouts.

Oats in Coats was also in the process of adding a new flavor and changing product packaging from cups to pouches. Buttermilk Creative leaned into the spirit of the brand, ultimately creating a cohesive, familiar design that lends itself to future growth.

A bold brand needs a bold design. No Bull was no stranger to the stiff competition in the plant-based space. Even the freezer aisle itself, with shoppers rushing through cold temps and low visibility, was forcing this redesign to be extremely intentional.

Buttermilk Creative kept the essence of the brand, refining the existing logo to be cleaner, but still recognizable. Keeping some familiarity in both the logo and the packaging kept loyalists happy, while implementing flavor-based color blocks and thicker typography made it stand out in a crowded market behind foggy glass doors.

Gander

Gander really operates at the intersection of art and commerce, their branding work rooted in strategy and striking visuals. The agency focuses on clean, contemporary designs with elements of fine art. Gander stands behind some of the most recognizable brands in the grocery store aisles, creating details from iconography to photography direction that tell a cohesive story.

Based in New York, Gander really does it all. They help brands give their ideas shape and become unforgettable in everything from brand identity to packaging design to web design. Hand-in-hand, they work with brands to fully understand where they’ve been, what the market says, and where they want to go next.

Here’s more about the company’s work:

Companies they work with: CPG brands of all sizes that want to approach brand building holistically
Services offered: strategic positioning, brand identity, verbal identity, packaging design, illustration, creative direction, web design, campaigns, brand activations
Portfolio: https://takeagander.com/work

Drumroll came to Gander with a different name and a new product, unsure of how to approach a competitive sweets market. Gander took a brand new approach, making the product a mature and modern contender among playful, nostalgic brands. Bold typography and colors on packaging keep the palette playful. The minimalist visuals tell adults that this is a treat for them. The design quickly became the perfect blend of modern and timeless.

Gander also developed a specific perspective for Drumroll visuals, inspired by the donut hole. Using the hole as a framing mechanism and leveraging fisheye lenses, Gander’s direction allows Drumroll to continue the unique, trippy approach to their brand voice.

Immi had a lot to cover when working with Gander on brand strategy, packaging design, and web design. It was important to the founders to recreate key flavors from their cultures and avoid Americanizing the brand while remaining approachable. At the intersection of many cultures, Gander wanted to highlight the delightful culmination and define the brand as a differentiator.

Gander developed this brand’s hybrid typography that blends historical and futuristic, and a bold yellow color with premium flavor cues that reads both instant noodle and classic bowl of ramen. The theme was extended to the website, creating that cohesive feeling throughout the different platforms.

Eye Candy Design

This boutique studio delivers packaging that uses tactile finishes, bright color blocking, and cultural storytelling that really draws shoppers in. Colorful and bold, Eye Candy Design is unapologetically expressive, merging nostalgia with new-school energy.

Eye Candy Design has vast experience in both branding design and packaging, including glass packaging, pouches, and beverages. The studio works closely with brands to bring their vision to life while paying close attention to how the market will respond.

Here’s more about the company’s work:

Companies they work with: CPG brands, specifically ethnic foods, that want to position themselves in the mainstream as essentials and not novelties
Services offered: branding and packaging design, art direction
Portfolio: https://www.eyecandydesign.co/design-services

Great Lakes Farms was launching a new cider line and needed a design that reflected premium quality of the brand. The branding here needed to work for a variety of products, including cans, glass bottles, and plastic jugs to create a seamless line of related beverages. Eye Candy leveraged unique ways to display key product info, like types of apples used, letting consumers know more about the product at a glance.

Eye Candy wanted to create packaging that really stood out on shelves to help the brand capture attention in a crowded market. They worked closely with Great Lakes Farms to determine what was important to the brand in both their existing branding and also growth plans for the future, ensuring the design strategy left room for new flavors and packaging types.

When Tide Treats approached Eye Candy for support with a protein bar specifically for consumers using GLP-1 medications, which was a major gap in the market. Eye Candy focused on flavor cues and supporting text that was GLP-1 medication friendly and not overly used in the market. The brand needed packaging and retail-ready boxes, so it was important that branding was able to translate to both.

This brand relies on conveying important information quickly, so typography and color palettes needed to be clean and minimalist. Color blocking helps convey flavor cues, while the text is playful but still very legible. Eye Candy found the perfect way to balance fun while still sharing the most important information.

The Final Test

A design partner can completely change the trajectory of your brand. Before choosing one, ask yourself and your prospective agency a few questions:

Vision Alignment: Can they articulate your brand’s mission and personality the same way (or better than) you can?
Category Insight: Do they understand your specific CPG niche and what makes both the niche and your product unique?
Scalability: Can the design system grow with you, from farmer’s markets to national retail shelves?
Digital Cohesion: Does their design philosophy connect packaging with web and social seamlessly?
Collaboration Style: Do they work as creative partners or simply take orders?
Printing Requirements Knowledge: Do they understand how design translates to printed assets and how to package digital designs for printers?
Compliance Expertise: Does their work reflect an understanding of industry regulations and can they guide you through the must-haves to keep your package retail-ready?
Metrics That Matter: How do they define design success? Beauty, engagement, conversion, or something else?

Your packaging and website are the first handshake between your brand and your buyer. What is displayed here determines whether that relationship starts strong or slips away. The right design partner doesn’t just make your brand look good, they help sell, scale, and stand out in a crowded market. Treat this decision like you would any major investment: look for strategy, chemistry, and a shared passion for results.

Julee Ho Media is a boutique photography company specializing in CPG, food and beverage brands. Click here to get a quote and discover how we can help elevate your brand.