50 Ways Food Brands Can Differentiate at Trade Shows

Stand Out at the Next Food Trade Show

Food trade shows are the premier places to make connections, forge partnerships and drive revenue. Here’s a sneak peek at how you can differentiate your food and beverage brand at the next event:

Treasure Hunt: Create a treasure hunt within the expo space. Collaborate with other vendors for participants to find clues at other stations, leading to a grand prize at your booth.
Collaborative Mural: Create a mural with attendees contributing to the artwork through drawings or Polaroid photos of them with your product. Emphasize that success is a community effort and give participants a chance to exercise their creativity while contributing to a larger project.

Customizable Sample Packs: Let attendees create their own sample packs based on preferences. Provide snack-sized options for different tastes and dietary preferences to cater to a broader audience. Bring branded stickers and markers for participants to customize their bags.

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