Introduction
Are you a food company founder, marketer or team member intrigued by the possibilities of ChatGPT? We’re with you. In this piece, we researched, tested and quality-checked 30 sample prompts that team members of food, beverage, and/or CPG companies can use to streamline their work and maximize their output.
ChatGPT is among the technologies that will drastically change our world. In the food business realm, some have embraced it, others have avoided it, but nearly all of us have heard about it. No matter which camp you fall into, it’s hard to deny the sheer power of the platform and the fact that, in one form or another, it is here to stay.
With that in mind, it’s important to understand and explore its capabilities to remain competitive in the business arena. It has the ability to shave hours and days of work off of tasks and projects. Whether you’re an early-stage food founder doing everything yourself, or part of a larger team, these are items that can either be taken directly off your plate or be leveraged to optimize your performance.
Limitations
But before we dig in, it’s important to consider a few caveats:
The responses are not meant to be used as is. It’s important to quality-check everything it delivers.
It still has some kinks to work through. We occasionally enter prompts and don’t get a response. In those cases, refreshing the page typically helps.
ChatGPT is a worldwide tool with limited server capabilities. The platform may inform you that there are too many other users to generate a response and to try again later.
Getting Started
If you already have a ChatGPT account and know the basics of how to use it, you can skip this section. If you’re completely new to the platform, follow the steps below to get set up.
Go to https://chat.openai.com/auth/login and click “Sign up.”
Follow the steps to create your account and verify your email address
Login to your new account
Use the “Send a message” box at the bottom to type your prompts.
Remember that ChatGPT is exactly as it sounds: it’s a text-based chat with AI. You ask it questions, it responds in seconds. It doesn’t always have the right answers, or an answer at all. But you’ll find that as you learn to ask the right questions, you will get better answers.
The Prompts
Most of the prompts below are meant to be customized based on your company, products and target customer. The items in brackets should be replaced with the relevant information for your brand. For example, if your company sells peanut butter, the first prompt should be changed to something like “Create a peanut butter cupcake recipe with 5 ingredients or less”. Oh, and you can remove the quotations. Have fun!
“Create a [dish] recipe with 5 ingredients or less.”
“Write a [#]-word blog post about the benefits of [ingredient].”
“Caption my Instagram post about [topic].”
“Write a high-converting facebook ad headline promoting [product].”
“Create a list of google ads keywords, including long tail, for [product].”
“List 5 free software for [task].”
“Who are the top specialty food retailers in [city / county].”
“Create a compelling instagram contest with [product] as the prize.”
“Use the tenets of the "[book name]" book to create a homepage for a [product] company.”
“Create an Instagram scavenger hunt around the theme of [food item].”
View all 30 ChatGPT prompts
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