Factor: Case Study
“I have been so impressed with Julee Ho Media! Very responsive and easy to work with. They were an absolute pleasure and fit right in with our team and was so focused and detail oriented, which is extremely important to my team and I. They have such an eye for food styling and design and I loved everything she captured- the images were gorgeous! Excited to continue working with this awesome team!”
The Goal
Factor approached us during the early stages of their company to revamp their menu imagery as their company scaled.
The Collaboration
Over the course of 18 months, we lead all menu photography projects for the company. We integrated a new hard light styling approach and kept the rotating menu images fresh and up-to-date.
The Result
Factor’s company grew exponentially from both a customer and team size perspective. They leveraged our photography services up to the point of their $277 million acquisition by HelloFresh.